The Ladder

A Blog from New America's Asset Building Program

Having Fun while Saving at Tax Time

Published:  January 8, 2013
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Save Small, Win Big

Asset building practitioners are regularly trying to make the case that saving can be fun. It's a tough sell. The Doorways to Dreams Fund (D2D Fund) is a big believer that harnessing the excitement behind lotteries, sweepstakes, and other competitions can help make saving more fun and more successful for individuals. Their work on prize-linked savings has shown that "'winning' is a powerful and motivating experience for savers and prospective savers." D2DFund is making some serious headway in making saving fun this year with a new tax-timed savings promotion called the SaveYourRefund Sweepstakes.  Here's how it works:

The SaveYourRefund Sweepstakes makes taxpayers a winner this tax season with chances to win $250 in weekly drawings or a grand prize of $25,000 by saving just $50 of their federal refund! Beginning February 1st, 2013 and running through April 15th, 2013, all U.S. Citizens and legal residents over age 18 that are due a federal tax refund can save a portion of that refund using IRS Form 8888 and enter the sweepstakes.

  • The Sweepstakes will award multiple weekly prizes of $250 and all entrants will be eligible for a chance at winning the $25,000 Grand Prize.
  • By offering large prize incentives and the chance to tell their winning story through videos and social media, the SaveYourRefund Sweepstakes will transform the often- stressful, anxious, moment of tax filing and the serious, earnest act of savings into a time of celebration.
  • With the help of partners in the public, private, and social sectors (i.e. YOU!), the SaveYourRefund Sweepstakes will make saving at tax time rewarding, easy, exciting, and fun!

Read the attached flyer for more details and be sure to stay in touch with the Save Your Refund team on Facebook and Twitter

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